June 27, 2025

What's Holding You Back From Earning More in Midlife? With Limor Bergman Gross (Ep. 34)

What's Holding You Back From Earning More in Midlife? With Limor Bergman Gross (Ep. 34)

Ever thought about switching things up in midlife—but stopped yourself because you didn’t know where to start or you were afraid to make a mistake?

In this episode, Cheryl sits down with leadership coach Limor Bergman Gross for a practical and inspiring conversation about creating multiple streams of income, building something new alongside your current job, and breaking through the common fears that hold us back. If you’ve been feeling stuck, burned out, or ready for a fresh challenge, this conversation will help you reframe what’s possible—and how to get started.

🎧 Whether you’re curious about a second act, dreaming about more freedom, or just tired of doing the same thing, this episode is for you.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

✔ Why starting something while working your current job is often the smartest move
✔ What’s really behind the hesitation and procrastination—and how to work through it
✔ How to identify what lights you up and turn it into a potential income stream
✔ Why being a beginner isn’t a weakness—it’s actually the key to reinvention

🎯 OMG Moment: There are so many opportunities—you just have to be open to seeing them.

Take Action
Start simple: Ask yourself, “What do I truly enjoy doing?” Then take one small step to bring more of that into your life—whether it’s volunteering, mentoring, or trying something creative on the side.

Connect with Limor on LinkedIn and connect with Cheryl on Instagram.

Why This Episode Matters
Midlife is often seen as a time of winding down, but what if it’s actually the perfect time to start something new? With experience, perspective, and (finally!) a little more time—this is your moment. You don’t have to blow everything up to try something new. You just have to begin.

💛 Join us in Midlife Pivot on Patreon this summer for free coaching tips and extra support on how to break through what’s holding you back: patreon.com/mindyourmidlife

🎧 Hit follow now so you don’t miss next week’s episode—it’s all about how to be more kind to yourself. (Yes, you really need to hear this.)

Find all podcast and coaching resources at cherylpfischer.com.

Send Mind Your Midlife a note.

Join us on Patreon for free at patreon.com/mindyourmidlife.

00:00 - Midlife Crossroads and New Possibilities

05:12 - The Value of Multiple Income Streams

11:14 - Starting Something Alongside Your Career

16:03 - Overcoming Fear of Being a Beginner

22:12 - Finding Joy in Your Side Business

28:01 - Creating Options and Next Steps

WEBVTT

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You've hit midlife and you're thinking about what happens next.

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This is such a common conversation that I have with my friends, so maybe I want to try something different.

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Or maybe I'm worried about retirement and I'm worried about having income for that retirement and I'm worried about having income for that.

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Maybe you have always wanted to blank insert thing you've always wanted to do and yet sometimes we kind of say up, doesn't work, don't know how, can't do it too quickly, maybe we can do it, and maybe we can even do it alongside whatever job or career we have.

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Now to see how it works.

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That's what we're going to talk about today.

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Stick with me.

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Welcome to Mind your Midlife, your go-to resource for confidence and success.

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One thought at a time.

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Unlike most advice out there, we believe that simply telling you to believe in yourself or change your habits isn't enough to wake up excited about life or feel truly confident in your body.

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Each week, you'll gain actionable strategies and oh my goodness powerful insights to stop feeling stuck and start loving your midlife.

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This is the Mind your Midlife podcast.

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The last two episodes of Mind your Midlife have been my conversation with Shannon Russell about your second act and then my conversation with you about money mindset and the powerful way that the way we feel about money and think about money affects our choices and our success.

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And if we put all those together, we have a nice little mini series going.

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So go check out episodes 32 and 33 if you haven't already, and this week we're continuing that.

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What if you have been thinking about something?

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You have this idea for your second act, but you're not quite sure about getting started.

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Are you holding yourself back?

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What's the hold up in doing it?

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What if you could start that new idea, that next thing alongside what you're doing now?

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You're in midlife.

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You're in your 40s, your 50s, your 60s.

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You maybe have a bit more time outside of your day-to-day commitments that allow you to give something different a try.

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Now what you're going to hear me talk about with my guest today is we often hold ourselves back from doing that, and there are a few different reasons we might hold ourselves back.

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So I'm excited that we're going to have this discussion and, let me just say, in the Patreon community this week, I'm going to provide some further coaching on how to eliminate some of these blocks that you're going to hear us talking about today on the episode.

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So make sure that you've gone to patreoncom slash mind your midlife and clicked join for free, so that you can grab that as well.

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My guest today, limor Bergman-Gross, is a leadership coach working a lot to empower women in tech to reclaim their power.

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A lot of times, women in leadership roles might be feeling stuck or feeling frustrated.

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She walks them through a process helping them to take control of their career growth, and so this is going to be a fun conversation.

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Welcome, limor.

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Thank you so much for having me.

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Okay, so let's dive in.

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How did you end up working with women as a leadership coach?

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That's a great question, I think you know.

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Let's say it was a process, it was a multi-year process and you know from I don't know about you, but from a lot of times, looking people, looking outside, it seems like, oh, I have an epiphany and one day I decided that's what I want to do.

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But in most cases it's not.

00:04:36.629 --> 00:04:38.581
This it's not a case, right?

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I mean, uh, I, uh, I was working in tech, in software development industry, for over 20 years.

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I was an engineer and then I was a leader and I was many times the only woman in the room or one of very, very few.

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The more I grew in my career, I saw less and less women, less role models.

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So I wanted to support other women and I try to do that as part of my role, both officially, like women that they managed, or trying to hire more women, and unofficially, right, I mentored pro bono.

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I did different things and eventually I realized it took me several years, as I said, but I realized that that's actually I really enjoy that and I feel like it's a mission of mine and I just want to do it.

00:05:22.947 --> 00:05:23.127
Yep.

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So we both have interesting stories moving in and out of various careers and things, and so what we're going to talk about today is the idea of, as we head towards retirement as midlife women, we're thinking ahead.

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What are we going to do?

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Having multiple streams of income might make really good sense, and so tell me a little bit more about why that's really a good choice for someone.

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For sure.

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I think that, first of all, you can work until retirement.

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But, to be honest, in the area that I was working in tech, but to be honest, in the area that I was working in in tech it's not trivial to work until retirement, even if you want to.

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Because, let's be frank, I mean, there is ageism in many industries and when you become older, you may be judged right.

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I mean, you know, cheryl, there are times that I was managing people that were 20 years younger than me, even more, and I felt okay, but like, at some point you maybe looked as oh, she's old, she's outdated, even if you're not, so there's ageism.

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But also, like, as we age at least I don't know about you, I'll be happy to hear that but I felt like, wow, that's like I've done that for so many years and I feel like I don't want to do it anymore and I don't want this rigidity of a full-time job anymore.

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I want more flexibility, I want more freedom.

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No-transcript.

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That's, I think, the first.

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I'm sorry to interrupt you.

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I did not mean to interrupt you, but I want to react to that because I think it's very valid and one of the biggest, should I say, issue, one of the biggest concerns that my coaching clients or even just friends that I'm chatting with come up with is they're feeling burned out, and that's what you're describing is I'm tired of doing this all day and, and maybe it's kind of a practical burnout, like I'm just tired of the schedule, or maybe it's much deeper emotional issue, but we're we're we're getting burned out sometimes, right, yeah, we're getting burned out and also I think we age and things that were okay in our 30s maybe are less good for us in our 50s or 60s.

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So for me I felt like, oh my God, I cannot do it anymore.

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I need to do something else.

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If you live corporate like when you're in corporate you have a single source of income, right?

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I recommend today women that they coach to start actually something on the side.

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I wish I've done that.

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Actually, I don't know, have you?

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Have you done that when you worked?

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Have you?

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had a side.

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Yes, I do multiple things now.

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Yes, so why do you say that?

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What makes you say that you recommend that?

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Yeah, say that.

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What makes you say that?

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You recommend that?

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Yeah, for me the switch from being an employee to being a business owner was scary, because I decided one day that I'm going to stop what I'm doing.

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I mean it was related to a move but I decided like, okay, I'm going to stop everything I've done till this day and I'm going to start a business.

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First I wasn't sure exactly what I'm going to do.

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I knew like sort of.

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But also it's like going from a hundred to zero, right, I mean, you go for having a steady income to nothing.

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And we all know that building a business takes time.

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It doesn't happen overnight.

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I think.

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Also, when you are working, you know people.

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So it's kind of even easier in a way, like you have a lot of connections and you know, because you're kind of you know, working in organizations, you know people you work with or people you worked in the past and you know people can refer you, whatever.

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So lots of pluses, less stress.

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You'd have more connections.

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I like that and I think sometimes so I do multiple things Now, as I was just saying.

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I still do some corporate training and sometimes I think maybe we tell ourselves that if we're still doing the thing we were previously doing, then we're not doing the new thing well, or something like that.

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There's like a message in there that is self-sabotaging sometimes, which I don't think is true at all.

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Yeah, personally, I mean, I believe in continuously learning and evolving.

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So I think that for me, as long as I feel I bring value and I enjoy what I'm doing, it's good.

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If I stop enjoying or I feel like, oh, that's not something I want to do, or maybe I'm not at my best, then it's time to stop.

00:10:10.711 --> 00:10:19.687
And you know, cheryl, I'll tell you another thing the more I coach, for example, in my coaching business, the more I coach, the more clarity I get to who do I want to serve.

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The thing is, when you start a coaching business, for example, you serve different people and there is this at the beginning, like want to get as many clients as you can, and you say, oh, I can help everyone.

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The thing is that I felt like it's better to really decide who you want to serve and what specific challenges they face.

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So you bring your best.

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Yes.

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I wonder if you relate to that.

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I really, really do, and anybody who's building your own business right now, listen up.

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I hired a coach to help me revamp the podcast this winter and that's where a new name came out of that and it's been going well and I'm super happy with how it turned out.

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But the reason that I reached out for help, well, there's two reasons.

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Number one I think anybody can benefit from coaching and coaches know that right, coaches have coaches too.

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But number two, I knew that my challenge was exactly what you're describing figuring out exactly who I'm talking to and what do they need Because I absolutely fell into the trap of these are things that any woman would like to know, and why would I limit and not speak to everyone?

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Everyone would want to know and that's valid, but it wasn't working and maybe and if you're listening right now, maybe this makes sense to you Maybe it was because if I'm just kind of speaking into the air to anyone, no one is connecting with that.

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And with any type of business right.

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Absolutely.

00:11:54.979 --> 00:11:55.179
Okay.

00:11:55.179 --> 00:12:16.293
So if somebody is listening to this and they're thinking, all right, you're talking about being unhappy with what you're doing and starting a business and doing it alongside, but they're also kind of thinking I don't know, I have all these little ideas, but I don't know how I would do any of that and I don't know what to do next and I don't know if I have time.

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Do you have any advice for those type of concerns?

00:12:19.811 --> 00:12:21.716
Yeah, those are very valid concerns.

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I think there are multiple options.

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First, you can hire a coach.

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Right, you can hire a coach to help you refine what you want.

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But if you don't want to hire a coach, that's fine too.

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You can start asking yourself what do I, even in your current job, like, what do I really enjoy?

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Your job, by the way, and your personal life, because maybe your side business will have nothing to do with your main job right now.

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Maybe I don't know you work in tech, but you really like gardening I.

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Maybe I don't know you work in tech, but you really like gardening, I don't know and now you want to help people build their own kind of garden.

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I'm just making something up.

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It doesn't have to be related to what you're doing.

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So I would encourage people to kind of ask themselves what they really enjoy doing.

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Even I would do it for free because I really enjoy that.

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Like, for example, for me, I started mentoring in 2017 and I did it for free.

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Like I just mentored engineering leaders and I really enjoy that.

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I felt a great sense of enjoyment and accomplishment when I was able to help someone and then, you know, eventually that led me to coaching.

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So think about, kind of, what are your gut telling you Like, what do you like doing?

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Also, ask friends what do they see in you, what qualities do they see in you?

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A lot of times we're not the best judges of ourselves, right, I mean, or maybe we don't see everything.

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Right, we're hard on ourselves.

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Yes, yeah, we're hard on ourselves, so maybe we don't see what others may see.

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True, true, true, and I like the perspective that this can kind of be easy.

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Think about it.

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What do you enjoy?

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You don't have to have a certification or anything like that right away.

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You don't have to be doing it for money right away, but bring some more of the things into your life that are good for you.

00:14:08.465 --> 00:14:12.687
Absolutely, and you know, I highly recommend volunteering.

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I think that giving back really opens doors to opportunities.

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This is what happened to me and I still give back.

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So, yeah, a lot of charitable organizations have found that there aren't as many people volunteering, there aren't as many people getting involved.

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So that's a great way to do it is find something that you're interested in and try Absolutely.

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Yeah, and you know I am also reach out to a lot of women.

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I talk to women, so a lot of time is just opening up yourself, right, trying to network, to meet new people, maybe going to some kind of meetups, events, just mingling with people and seeing you know what's out there, who interests you, just talking with people.

00:15:09.097 --> 00:15:09.979
You know what happened to me.

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I volunteer at our local ICF chapter, okay, and I we do a lot of events to our local chapter and I said, okay, you know what I can.

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I can offer several you know workshops on AI, how to use AI for marketing, because I do that for my business and I really like it.

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And I did part one so far.

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I have two more parts for that, completely for free.

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I mean we charge money a little bit just for the chapter, but for me I mean I didn't get any benefits, any financial benefits from it.

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And someone reached out to me and said I want to hire you to help me.

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And at first I thought I don't know if I even want to because it's not my main.

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But I said why not?

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Maybe that will create another stream of know if I even want to, because it's like it's not my main.

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But I said, why not Like?

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Maybe that will create another stream of income if I want to do it, if I like it.

00:15:57.033 --> 00:16:08.221
So you see, I mean, when you, when you just put yourself out there, you do different things, you help people, opportunities start showing up, and then you have to choose what you like and what you don't like.

00:16:08.581 --> 00:16:11.413
Yes, and what a nice thing to be able to choose that too.

00:16:11.413 --> 00:16:15.870
Yeah, yes, and what a nice thing to be able to choose that too.

00:16:15.870 --> 00:16:16.932
Yeah, yeah, there's power in the ability to choose.

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And let's say that this second business, whatever it is, actually does become something.

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Then you're listening now.

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Imagine that now you get to say you know what?

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I don't want to keep doing the thing I've been doing for 30 years.

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I want to do this new thing, and that's all.

00:16:31.113 --> 00:16:33.116
You never know, right?

00:16:33.457 --> 00:16:34.099
You never know.

00:16:34.099 --> 00:16:37.030
You know, like both of us are podcasters.

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Let's say, someone reach out to you and say, cheryl, I want to start my podcast.

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You're a pro, you're doing it for so long, help me.

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And then you'll say, well, I can help you and you'll try and help someone, even if it doesn't.

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You know, maybe some free advice, maybe something paid, and then you figure out, well, actually that's nice, I like that, so you can start.

00:16:58.336 --> 00:17:01.052
You know, another stream of income helping podcasters.

00:17:01.474 --> 00:17:01.975
You never know.

00:17:01.975 --> 00:17:11.813
You're absolutely right and I think this is the way that people who are sort of entrepreneurial in nature I'm doing air quotes think already.

00:17:11.813 --> 00:17:29.771
But I don't know that it's the way that all of us have been taught to think, to just kind of be open to these opportunities and recognize it's definitely not and there are potentially some government jobs or something where you're not supposed to be doing something else.

00:17:29.771 --> 00:17:31.405
But if that were the case, you would know that.

00:17:31.405 --> 00:17:33.394
You would know that when you were hired.

00:17:34.265 --> 00:17:35.607
And everybody else.

00:17:35.607 --> 00:17:48.615
I mean, it's quite common to be trying out other things and I think I just want this episode to kind of make, if you're listening, to make you feel empowered to just try it.

00:17:48.905 --> 00:17:52.594
Yeah, and I think, Cheryl, you said the right word try, you don't know.

00:17:52.594 --> 00:17:57.616
Try different things and see what you like, See what works If you don't try, you never know.

00:17:59.425 --> 00:18:06.666
And the perspective is interesting too, because when I started podcasting I felt I'm curious if you felt the same way.

00:18:06.666 --> 00:18:12.226
I felt like, okay, here I am just sitting here with this mic and let's see what happens.

00:18:12.226 --> 00:18:16.575
I didn't feel any sort of amazing, you know business person.

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I was just sitting in my house with a mic, but I noticed that people would look at me and go, wow, you have a podcast.

00:18:23.476 --> 00:18:26.189
Wow, it was such a perspective flip.

00:18:26.690 --> 00:18:33.151
Absolutely, and I think that probably when I started podcasting it was more than two years ago.

00:18:33.151 --> 00:18:45.777
At the beginning, you know I was okay, but we all kind of get better over time, Like if you do something again and again, and again over a long period of time, you improve, you get better.

00:18:46.224 --> 00:19:06.577
Absolutely true, and so I read an article once and I wish I could remember where I read this that said that a lot of times, people stay in a career or in a job or in a situation any sort of situation that they're not happy in because they really, really, really don't want to be a beginner at a new thing.

00:19:06.577 --> 00:19:12.633
As adults, we don't want to be a beginner, we don't want to make mistakes, we don't want to feel like we don't know everything.

00:19:12.633 --> 00:19:18.240
But I think if we think of it as just try, just see, maybe it takes the pressure off.

00:19:18.464 --> 00:19:20.230
That's an interesting perspective, I think.

00:19:20.230 --> 00:19:29.887
First of all, about mistakes, I would say we always make mistakes and, like, even if we're experienced, even if we do something for 20 years mistakes as part of you know.

00:19:29.887 --> 00:19:31.010
You know it happens.

00:19:31.010 --> 00:19:35.107
So if we are too afraid to make mistakes, we're not going to grow.

00:19:35.107 --> 00:19:43.511
About being a beginner, I think it depends, but personally, if you're curious about something and you want to learn, why not?

00:19:43.511 --> 00:19:46.417
I mean also, the world is evolving so much.

00:19:46.417 --> 00:19:53.630
For example, when AI when generative AI, you know got out two and a half years ago, everyone were a beginner.

00:19:53.630 --> 00:19:54.486
Yeah, like.

00:19:54.486 --> 00:20:05.492
I think a lot of that is related to like things evolve and change and if you're not start to learn new things and, as you said, like, become a beginner at something, you will stay behind.

00:20:05.492 --> 00:20:10.815
Like in podcasting right, podcasting is not new, but it was new at some point.

00:20:10.815 --> 00:20:16.758
And if you feel like you want to podcast, then it shouldn't stop you that you've never done that, you just need to learn.

00:20:17.125 --> 00:20:18.086
Absolutely agree.

00:20:18.086 --> 00:20:34.239
Do you have any advice on pitfalls that someone might fall into when trying to start a new thing alongside their job or how to help them avoid the usual problems that might come up?

00:20:35.528 --> 00:20:37.294
I think procrastination is one.

00:20:37.294 --> 00:20:49.217
So, because you want to start something on the side and maybe you're afraid to fail, or if you're good enough, you may procrastinate about it for too long before actually starting doing that.

00:20:49.217 --> 00:20:55.851
For me, for example, if you're talking about podcasting, I was procrastinating about starting a podcast for at least a year.

00:20:55.851 --> 00:20:57.375
I was thinking about it.

00:20:57.375 --> 00:21:01.933
I want to start a podcast, I was talking about it, but I didn't do it because I was afraid.

00:21:01.933 --> 00:21:03.538
And then you know what happened.

00:21:03.538 --> 00:21:07.390
I met someone and she was visiting from the US.

00:21:07.390 --> 00:21:10.134
She was visiting here and she told me you know what?

00:21:10.134 --> 00:21:12.376
I'm going to be your first guest.

00:21:12.376 --> 00:21:13.259
Let's do it.

00:21:13.259 --> 00:21:14.640
I needed a push.

00:21:15.144 --> 00:21:18.251
I needed a push and I say, yeah, let's do it.

00:21:18.251 --> 00:21:24.432
So sometimes you know, when you want to do something and you don't do it, you procrastinate about it.

00:21:24.432 --> 00:21:28.347
You just need some something to push you or you need to put a deadline.

00:21:28.347 --> 00:21:31.755
Let's say I just take the podcasting as an example.

00:21:31.755 --> 00:21:32.856
You want to start a podcast?

00:21:32.856 --> 00:21:35.729
Okay, cheryl, you're going to be my first guest.

00:21:35.729 --> 00:21:39.746
Let's schedule the recording, so you have already a commitment.

00:21:40.106 --> 00:21:40.587
I like that.

00:21:40.587 --> 00:21:41.671
That could apply to anything.

00:21:42.112 --> 00:22:02.710
Yeah, and another thing I would say perfection is the enemy of growth and especially when you're starting something out maybe you haven't done before, you haven't done it as a business then you should expect at first maybe not be the best, or you know, you will learn a lot.

00:22:02.710 --> 00:22:11.625
Because if you are, as you said, like being afraid to make mistakes, if you are afraid to fail, make mistakes, or you know you're never going to do it.

00:22:11.625 --> 00:22:15.016
So if you start something new, expect that.

00:22:15.016 --> 00:22:18.575
Yeah, sometimes you'll not succeed or it will not be great.

00:22:18.894 --> 00:22:21.527
That's okay, absolutely.

00:22:21.527 --> 00:22:27.003
A mentor of mine always says be minus work, be okay with B minus work.

00:22:27.003 --> 00:22:28.205
You don't have to get an A.

00:22:28.205 --> 00:22:30.787
You don't have to get an A plus, just a B minus, that's fine.

00:22:30.787 --> 00:22:33.650
You don't have to get an A plus, just a B minus, that's fine and I'll share another thing.

00:22:34.250 --> 00:22:37.092
You know this is about self-perception, right.

00:22:37.092 --> 00:22:42.036
A lot of times we think of ourselves as we are B minus.

00:22:42.036 --> 00:22:51.383
We're like I'm average, I'm not an expert Like with the AI thing that happened to me like I don't perceive myself as an AI expert by no means.

00:22:51.383 --> 00:22:52.726
I'm using it quite a lot.

00:22:52.726 --> 00:22:54.888
I know a thing or two, but I'm not an expert.

00:22:54.888 --> 00:23:00.314
And you know, when I did this workshop, people were blowing away oh my God, oh my God.

00:23:00.314 --> 00:23:03.585
So they actually saw me as an expert.

00:23:04.134 --> 00:23:06.343
That is a great point.

00:23:06.343 --> 00:23:13.974
And I can't believe because I'm a mindset coach and that's what this podcast is about is how we think of ourselves.

00:23:13.974 --> 00:23:23.963
I can't believe I never realized the downfall of that B minus work saying because, yeah, we're not B minus people, but it's okay if we put out work.

00:23:23.963 --> 00:23:25.488
That's not perfect every single time.

00:23:26.295 --> 00:23:26.635
I don't.

00:23:26.635 --> 00:23:28.440
I never strive to be perfect.

00:23:28.440 --> 00:23:30.605
I'm not a perfectionist at all.

00:23:30.605 --> 00:23:34.138
I never was so for me at least, it worked for my benefit.

00:23:34.138 --> 00:23:40.942
I never try to be perfect, I just I think that the most important thing is doing, keep doing.

00:23:41.363 --> 00:23:43.748
Yeah, I agree, and and be creative.

00:23:43.748 --> 00:23:51.259
And just to reiterate what you said earlier, I love the idea of just looking in your current job, what do you enjoy?

00:23:51.259 --> 00:23:54.343
Or in your life, what do you enjoy right?

00:23:54.343 --> 00:23:58.465
I mean, naturally we help people, Every one of us is helping people, naturally.

00:24:08.115 --> 00:24:08.696
So think about.

00:24:08.696 --> 00:24:12.101
What am I helping people with, either at the work or in my life.

00:24:12.101 --> 00:24:13.465
What do I like doing?

00:24:14.036 --> 00:24:26.868
I have a friend who created a whole business out of teaching people to play Mahjong, because Mahjong is very popular now and it looks to me from the outside like she's created a business that she is really having fun with.

00:24:26.868 --> 00:24:30.267
And it looks to me from the outside like she's created a business that she is really having fun with, and so more power to her.

00:24:31.248 --> 00:24:34.811
I think that this is one of the things I would say.

00:24:34.811 --> 00:24:36.597
You mentioned having fun.

00:24:36.597 --> 00:24:41.578
If you start a business just for the sake of making money, it's going to be harder for you.

00:24:41.578 --> 00:24:42.842
I'm not saying it's impossible.

00:24:42.842 --> 00:24:43.944
It is possible.

00:24:43.944 --> 00:24:50.125
If you're very, very kind of you know, diligent and kind of force yourself to do it, you can do it.

00:24:50.125 --> 00:24:54.442
But if you don't love it, if you don't like it, you don't enjoy it, or most of it.

00:24:54.442 --> 00:24:59.383
We never enjoy 100% of the things, but if you don't enjoy it, it will be hard for you to persist.

00:24:59.383 --> 00:25:04.163
It will be hard for you to face different challenges along the way.

00:25:04.163 --> 00:25:06.887
Yeah, so find something you enjoy doing.

00:25:07.474 --> 00:25:14.221
And either it ends up making money or it doesn't, which is why we're saying don't necessarily quit your day job right away, right?

00:25:14.864 --> 00:25:21.785
Yeah, yeah, I think the best way would be to experiment and to have some source of income, even if it's not huge.

00:25:21.785 --> 00:25:34.404
But then, if you have already set up like, for example, I encourage women that they coach if you have already set up like, for example, I encourage women that they coach a lot of women that they coach, you know are interested in, you know, being a coach as a side hustle and say, yeah, absolutely do that if you can.

00:25:34.404 --> 00:25:35.435
So think about it.

00:25:35.435 --> 00:25:54.519
If you're building your coaching business and you have even one client at a time but you have, like, already some testimonials, maybe you have a website or you put something on LinkedIn, so you're all already have the infrastructure, you have clients, and then, once you decide to be a coach, then you can start, not from zero.

00:25:54.519 --> 00:26:00.036
You already have people who you coach, who can be your referrals, and so forth.

00:26:00.415 --> 00:26:02.759
Yeah, absolutely, and it feels better.

00:26:02.759 --> 00:26:16.085
And taking away that level of desperation again, as you said earlier, where I have to make money right now, where I don't have any food, is really important, because the self talk that gets behind that is tough.

00:26:16.634 --> 00:26:20.269
That is tough and, yes, some people have done that right.

00:26:20.269 --> 00:26:22.720
I mean, a lot of entrepreneurs started from zero.

00:26:22.720 --> 00:26:34.277
But think about those people, what they have in common they're usually very ambitious and they are very, very resilient, kind of people Like nothing is going to stop them.

00:26:34.277 --> 00:26:36.261
And I think that most people are not like that.

00:26:36.261 --> 00:26:38.938
Most people, you know we are more fragile.

00:26:38.938 --> 00:26:42.673
We are because eventually, like everything is possible, right, you can, you can start.

00:26:42.673 --> 00:26:47.577
Some people you know had that huge debts and they started and they succeeded.

00:26:47.577 --> 00:26:52.671
But wow, you have to be really, really tough to succeed.

00:26:52.671 --> 00:26:55.518
For the average person it's really hard.

00:26:55.518 --> 00:27:02.760
So if you want to set yourself up for success, it's better not to be pressured over putting food on the table.

00:27:03.261 --> 00:27:04.904
I love it and I love that.

00:27:04.904 --> 00:27:06.588
That is the message of this episode.

00:27:06.588 --> 00:27:15.084
Now let me ask if somebody is intrigued to find out more about what you do or connect with you, how can they find you?

00:27:15.515 --> 00:27:17.442
Yeah, the best way is to find me on LinkedIn.

00:27:17.442 --> 00:27:19.962
I think that's the best advice I can give.

00:27:19.962 --> 00:27:26.976
I'm trying to be active and everything that I do is there, and if I launch something new, it's going to be there.

00:27:27.096 --> 00:27:31.565
So perfect, and I will put that link in the show notes as well.

00:27:31.565 --> 00:27:41.236
So my last question for you is if someone's going to remember one thing from this episode today, what would you say is the important?

00:27:41.236 --> 00:27:43.656
Oh, my goodness, one thing that they should remember.

00:27:44.097 --> 00:27:45.519
That you have a lot of options.

00:27:45.519 --> 00:27:50.561
I know that sometimes it feels like we are at the end of the road.

00:27:50.561 --> 00:27:52.443
Everything looks grim.

00:27:52.443 --> 00:27:56.326
Oh, I'm too old, oh, I don't like my job.

00:27:56.326 --> 00:28:00.849
No one is going to hire me Seems like kind of hopeless and like there are no.

00:28:00.849 --> 00:28:04.451
There are so many opportunities, you just need to see them.

00:28:04.912 --> 00:28:05.512
I love it.

00:28:05.512 --> 00:28:09.077
That is an excellent way to wrap up.

00:28:09.077 --> 00:28:11.123
Thank you so much, Limar, for joining me.

00:28:11.604 --> 00:28:13.307
Thank you so much, Cheryl, for having me.

00:28:15.075 --> 00:28:15.536
Okay, you heard it here.

00:28:15.536 --> 00:28:18.365
That was an amazing OMG moment.

00:28:18.365 --> 00:28:28.730
We just need to open ourselves to seeing what possibilities are out there, what new things we could try.

00:28:28.730 --> 00:28:39.961
And the seeing is the mindset piece, and I'm sure you figured out that that's my favorite part Once we decide to start purposefully.

00:28:39.961 --> 00:28:45.181
As Limor was saying, look for the things we enjoy doing, look for the things that matter to us.

00:28:45.181 --> 00:28:46.007
Look for the things we enjoy doing.

00:28:46.007 --> 00:28:46.772
Look for the things that matter to us.

00:28:46.772 --> 00:28:48.859
Look for the things that feel powerful for us.

00:28:48.859 --> 00:28:57.780
Follow those paths, having a mind that is open, meaning brainstorming just kind of.

00:28:57.780 --> 00:29:03.115
It's hard to even describe, but let's say it's a beautiful day outside.

00:29:03.115 --> 00:29:13.500
You walk outside and you have this kind of open mind to seeing all the beautiful things the trees, the flowers, the blue sky, the sun.

00:29:13.500 --> 00:29:20.835
You're taking it all in because you have a core subconscious belief that today is a beautiful day.

00:29:20.835 --> 00:29:23.624
Let me just pull in all the evidence of that.

00:29:23.624 --> 00:29:31.122
What if you had a core subconscious belief that said I love the idea of trying something new?

00:29:31.122 --> 00:29:40.266
Let me figure out what I love and then you just stay open to gather the evidence, pull it all in, pull every thread that comes up.

00:29:40.266 --> 00:29:45.365
You just never know what might happen, and that is amazing.

00:29:45.507 --> 00:29:58.463
Now, we also talked about procrastinating a little bit when we're not sure we have the absolute perfect way to do it, and I will confess, I procrastinated a bit on getting the Patreon up and running.

00:29:58.463 --> 00:30:07.988
So right now you can come hang with us in my Mind your Midlife P pivot Patreon community all summer for free.

00:30:07.988 --> 00:30:11.161
Grab the link in the show notes, make sure you're there.

00:30:11.161 --> 00:30:17.907
Aren't there 10 million ways we can do anything, and we just have to decide and start Now.

00:30:17.907 --> 00:30:34.084
Also, make sure you've hit the follow button on Mind your Midlife podcast, because next week we're going to be talking about how to be more kind to yourself, and I will tell you we all need that, everybody needs a reminder.

00:30:34.084 --> 00:30:42.367
So I will see you then and in the meantime, oh my goodness, let's keep creating confidence and success, one thought at a time.

Limor Bergman Gross Profile Photo

Limor Bergman Gross

Executive Coach for women in tech

Limor Bergman Gross is a leadership coach and former Director of Engineering with over 20 years of experience in the tech industry. She specializes in helping managers develop strategic leadership skills, build confidence, and navigate complex organizational challenges. Limor’s leadership journey includes scaling engineering teams, improving team retention, and fostering collaboration across diverse teams.

As a coach, Limor empowers clients to own their strengths, influence effectively, and craft strategies to manage workloads and develop high-performing teams. Her results-driven coaching approach blends deep tech expertise with empathy, equipping managers to thrive in their roles and create meaningful organizational impact.